Online Marketing Web Page Copywriting Is How You Write Your Own Check Using The WebIf you are engaged in online marketing, web page copywriting is your million dollar skill. You can't make money without sales. Copywriting is salesmanship in writing. Ann Sieg the author of The Renegade Network Marketer said, "If there was one thing you could invest time into learning, I would recommend it be copywriting." David Garfinkel who has mentored several wealthy copywriters said, "Copywriting is the only way I know of where you can make a lot of money starting from scratch." Michel Fortin in the Copywriting Success System DVD's said that good copywriting gives you the ability to write your own paycheck. Mike Dillard and the authors of the MLM Traffic Formula heavily stress the importance of copywriting skills. They all agree that you could not spend too much money on copywriting material. Joe Vitale the author of Hypnotic Writing; How to Seduce and Persuade Customers With Only Your Words, in his book gives evidence that it is possible to get a 100% response with ads. That sounds impossible but if your copywriting is good enough, Joe has demonstrated it can happen. Joe Vitale once wrote a sales letter that had a 91% response. Michel Fortin, who by the way told me in an email that Armand Morin of AM2.0, was his (or at least one of) his copywriting mentors. Michel once made a million dollars in a 24 hour period from a launch he did. Michel has learned to make money at will and has proven himself enough to be one of AM2.0 trainers. Copywriting is a lot more than writing sales letters that banks you a million dollars or more within 24 hours. It is about writing in general that glues your reader's eye balls to your computer screen. To receive additional online marketing web page copywriting tips and concepts and other general online marketing knowledge fill in your name and email below Online marketing web page copywriting requires a slightly different skill than offline copywriting. Most people don't read word for word on the web, they scan. Your job is to get them to stop scanning and read word for word. I will cover more tips and techniques later but for starters here are a few copywriting basics;
One of the keys in copywriting is to focus on your reader's interests and not your own. Learn how to get into the minds of your readers. This skill is critical whether you are doing online marketing webpage copywriting or offline copywriting. I should point out that traditional sales training and knowledge can be applied to copywriting; it just may need some tweaking. Writing An AdBoth Armand Morin in AM2.0 and Perry Marshall in his book Guide To Google Adwords, suggest the way to write ads is to use others ads for ideas. Obviously don't plagiarize or copy word for word another ad. For example do a search on Google on whatever keyword or ad you want to write. See what comes up and mesh them together. Pick a word from one ad and pick a word from another ad throw in your own ideas and presto you have an ad. Armand explains that by using this approach you don't have to spend enormous amounts of time thinking of your own headlines. Often no two marketers will always agree on a topic. Others suggest you spend a lot of time writing headlines. Headlines are your front line defenses. Your headlines will be the reason if you get the click or don't get the click. One of the speakers in Yanik Silvers Ultimate At-Home Internet Copywriting Workshop teaches you to write 100 headlines every time you sit down to write any headline. It is worth your time to get the headlines right. Persuading People To Your Way Of ThinkingMany copywriters including Armand Morin, will tell you to identify the problem your reader or prospect is having and pour salt on it. Your goal is to awake them out of their slumber and take action. Every product must solve a problem; otherwise you are wasting your time because why would people buy it. The Difference Between Features and BenefitsA feature is what the product contains, for example XYZ product comes with 5 CD's, a big book, MP3's etc. The benefit is what it means to your reader. After learning the material in XYZ course you won't have to go broke spending your own money on leads and deal with the harsh rejection.
Success with marketing online, gives you the ability to market offline. You can't feasibly send out a mailing to everyone in the world. Theoretically everyone in the world (if they were on the net) could find your web page (if it was optimized in their language). It is no skin off your back if people not in your market stumble upon your web site organically (free marketing), but you don't want this to happen with Pay Per Click. You only want your target audience to click on your ad with Pay Per Click. You will be forking out a lot of cash with less return if you try and attract everyone with Pay Per Click advertising.
ANTICIPATE AND ANSWER OBJECTIONSYanik Silver, in the Ultimate Copywriting Workshop discussed an important point that Joe also talked about. That is to anticipate and identify the objections your audience will have. Don't keep people in the dark about it.
Why You? Your prospect is asking himself why he should buy from you. Why Me? Your prospect is asking why he needs this product. Why Now? Your prospect is asking why should he give you his money right now and not wait to think it over. Why This? Your prospect is asking himself why he needs your particular product. Why This Price? If your product is overpriced you need to explain why it is priced that much. Some people are skeptical of too low prices, believing the product is inferior. If that is the case you need to explain why it priced so low. What People WantMichel Fortin teaches that if you appeal to what people want they will be more interested in what you are writing about. Here is a general list of common themes that people want.
Copywriting/Sales Letter StepsEffective sales letters follow a certain process and it should essentially follow this order. Don't make the mistake of selling them before you have introduced the product and educated them about what the product is.This is a tip from Armand Morin/AM2.0.
Additional Copywriting Basics
Mike Dillard makes a ton of money with his products and he has misspellings all over the place.
Obviously I can't tell you what all the copy transitions are. So you will have to click here and purchase it for yourself to know the remaining copy transitions. Let me tell you what else is contained in that booklet of Yanik's. Like I said before this booklet is only about 1% of the information contained in Yanik's massive copywriting course.
Recommended Copywriting ProductsThe Ultimate Copywriting Workshop
|
