Attraction Marketing Helps You Become The Hunted Instead Of The Hunter

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Attraction marketing is the secret to building an empire on the web. Chasing after your own leads is too labor intensive. You other option is to purchase leads from a variety of lead companies and who really knows how they obtained their leads.

"Getting new customers is a real grind for a lot of people."

" Now customers chase businesses on the web."

Ultimate Guide To Google AdWords; How to Access 100 Million People in 10 Minutes by Perry Marshall and Bryan Todd.

Learning attraction marketing requires more effort and knowledge than buying, calling and pitching leads to join your business. The secret and key component with attraction marketing is once you have it set up and working properly it makes money for you on autopilot. This is not getting money for nothing. You still have to work and provide the valuable content.

Yanik Silver, a super successful copywriter writes that 98% of people who are online are searching for information. Armand Morin says if you are the person who provides the most solutions to a customer's problem, you will make the most money. The more you teach the more you sell.

One of your key components of attraction marketing is building a list of followers. Your mission is to turn a stranger into a friend. You generally buy from people you know, like and trust. You do this with building a relationship with them by giving them great information. You need a way to capture their name and email.

There are a couple ways you could go about building a list.

1. Create a website/blog which serves as your main site. On this website you could do a combination of giving away a free report that forces them to give you their contact information. Offer a free newsletter.
2. Make your own product and build a mini-site around that specific product. Your mini-site will have a capture page. You will create a series of emails promoting that specific product. The money is in the percentage of people who do not initially buy but gives you their name and email for that product.
3. Create a mini-site specifically for giving away a free report, article, video, etc.

The Mini-Site Rules Have Changed

Google has changed their rules about internet marketing. In the past the standard was to create a squeeze page that led to a sales page, which then led to an upsell page if they bought. You had your legal pages such as Privacy Statement, Disclaimer Page, Terms and Conditions etc.

Google wants to see website businesses with content, and apparently didn't see a capture page and sales page as viable content. Even though Google doesn't understand fully why internet marketers use it.

The new approach is to give more content in your mini-sites. This is a good thing. The more you teach the more likely you will attract more business.

Armand Morin held an internet marketing seminar and went over in detail the Google changes and his way to be in compliance with Google. Marketers generally market their mini-sites with Google Adwords or some other paid advertising. Google still has the most traffic. If you don't build your mini-sites correctly, Google will ban your Adword account.

How To Build A Mini-Site

• Main Page or home page: This is the main description of your product or offer maybe your free report, free video or whatever it might be. You have an opt-in form, and at the bottom are all your legal pages. Don't forget your logo.
• On the left side have 10 articles/web pages of valuable useful content teaching them more about whatever you are offering. Each page will be about a different topic or angle of the product you are promoting. Each article will be about 250 to 700 words.

Educational Marketing

Educational marketing is attraction marketing.

Educational marketing presells prospects. The more skeptical a prospect is the more education they need. This is why education and selling go hand in hand. Logically a prospect looking to join a network marketing company will choose the company and team who gives him/her the most training and resources. Of course the product is also important.

A large percentage of network marketers are primarily marketing their company's replicated cookie cutter website.Don't do this for a couple of reasons;

1. Google doesn't like these websites and will see it as spam and give it no preference. Google values unique content.
2. Most company's websites have no real educational information. Yes they look pretty and may or may not do a good job in explaining the compensation plan and products. Every MLM company is different, but you would want to write a page about your company and post the link to your distributor sign up page.
3. People don't want to be sold they want to buy. These sites are too much sales like. All the site does is pitch the person to buy something.
4. If you send a prospect to a company site, they will get lost and go everywhere except where you want them to go.

Some MLM companies allow you to customize the homepage but nothing more. That is not good enough. You need 100 percent complete control over your website.

You want to advertise your main site with both Search Engine Optimization (SEO) and Pay Per Click. SEO is the way to draw business to you free with the organic search engines. SEO requires you to have a ton of content pages revolving around keywords.

Some Ways To Be Ahead Of The Competition

• Master copywriting
• Provide 10x to 100x the value

Fair Use Law

As I understand the law concerning fair use (I am not an attorney) is that the law does not protect an idea but only the way it is expressed.

The law encourages the advancement of knowledge and if the law protected the idea, the spread of knowledge would be very limited and difficult.

What this means is the law can't prevent you from learning something and teaching it, but you have to do it in your own words.

If all you do is change a few words here and there and do this for a significant amount of material then you might run into trouble.

You can probably get away with giving short quotes here and there. You obviously must attribute the author.

On A Final Note: The key to success in starting out anything especially something like your own business, being a member of a mastermind group or multiple groups is essential. Here are only two of a couple valuable mastermind groups. Don't delay, order your membership today.

Recommended Internet Attraction Network Marketing Products

Renegade Breakthrough: This training is for the advanced.

The Renegade Professional: They have specialized in the click by click training. If you are a beginner order this first.

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